Why You're Not Making $5,000+/Month As a Copywriter Yet

In January, 2019, I started learning copywriting.

In February 2019, I landed my first client.

The first of 100s of clients.

Since then, I've made $500,000+ as a copywriter.

I've generated $1M+ in email revenue for clients.

I've written 1,000+ blog posts.

And, I’ve landed clients in every way imaginable.

Here are 3 reasons you're not making $5,000+/month yet:

1. Your Writing Isn't Good Enough

This one's going to hurt.

But, for many new writers, they just aren't good enough.

It's not what you want to hear.

But it's what you need to hear.

I speak with copywriters all the time who are struggling to land clients and get that first dollar.

You want to know the first thing I ask them?

"How often do you write?"

I'm shocked to hear how many people don't write every day but somehow expect to earn $10k/month as a writer.

If you aren't able to put in at least 30 minutes per day into your writing...

I'm sorry, but..

You're not going to hit $10k/month.

You won't hit $5k/month either.

And, I'd be surprised if you even land a single client.

If you want to convince business owners to hand over their hard-earned cash to invest in you and your copywriting...

You better be writing daily.

And 30 minutes is the bare minimum.

During my first six weeks learning copy (in 2019), I wrote for about 90 minutes per day.

It took me six weeks to land my first client.

Why did it happen faster than most people?

Because I was putting in more reps.

I got three times as many writing hours in as the guys who only did 30 minutes per day.

30 minutes is the minimum.

If you're serious about making $5-10k/month as a writer, you need to spend time every single day honing your craft:

Go get those copywriting books.

Go invest in courses/mentors.

Go handwrite sales letters.

And write.

Every.

Single.

Day.

2. Your Outreach Strategy Sucks

The second reason copywriters don’t landing clients?

Their outreach sucks.

Please don't use this cold DM approach:

"If I could 2-3x your revenue...."

"Would you be interested in email..."

"Would you want..."

If you do, your fingers will be sore from spamming people's DMs (but your bank account will look the same).

I'm not knocking cold outreach. It works.

But, you need to stop doing it the way you've been taught.

And start doing it the way that works.

Use warm outreach instead:

• It's easier

• It's not as scary

• It's more effective

When you're new, you don't have any samples, testimonials, or results.

You have no credibility, trust, or proof.

You need to overcome these challenges by taking the risk off the client and providing free value upfront... after you’ve warmed them up on social media by engaging with them.

Then… prove you know what you’re doing

Stop asking.

Start giving.

Give people:

• Free audits

• Free advice

• Free samples

Become a person of value, and your service will be seen as valuable.

It's the fastest way to land paid clients.

It's the approach my students are taking that's landing them their first client in 30 days ~70% of the time.

Chase got his first client in 30 days.

Tony got his first client on day 26.

Davide got his first client on day 18.

Jite got his first client on day 16.

Maiia got her first client on day 5.

Be a giver. It's the fastest path to landing clients.

3. You're Not Outreaching Enough

The third thing holding back copywriters from landing clients?

It's volume.

You're just not pitching clients enough.

You could be a great copywriter.

You could have the best outreach strategy.

But, if you're pitching 3 clients per month, you're going to be stuck in your 9 to 5 forever.

You need to outreach more.

You need to outreach more.

You need to outreach more.

Let me say this one more time for good measure:

YOU NEED TO OUTREACH MORE.

You know J.K. Rowling?

The queen behind Harry Potter?

One of the most successful book and movie series of all time?

Did you know she was rejected by twelve publishers before someone agreed to publish Harry Potter?

TWELVE.

Imagine if she gave up after the twelfth.

Now, I'm not expecting you to get your writing as good as Rowling. You're a copywriter. you just need to be good enough.

Then, you need to stop acting like the world's just going to hand opportunities into your lap.

Instead, you need to go hunt down opportunities. Impose your will. And be persistent.

• Not everyone's going to be ready to buy the moment you outreach.

• Not everyone's going to want a copywriter.

• Not everyone has the money to afford you.

But... sooner or later... if you keep reaching out...

You will land that client.

You just need to swallow your pride and put in the work.

To recap:

1. Level up your writing (and write daily).

2. Provide value in your outreach strategy.

3. When in doubt, go and pitch clients more.

-Brandon “happy copy weekend” Storey

P.S. I’m creating a copywriting course that only focuses on improving your copy skills. Nothing about the business side of things (like landing clients, etc.). The goal is to strictly to build up your skills to make you a copywriter worthy of $5,000-10,000/month.

What kind of material would you want included in it? What would you want to learn?

Reply to this email now.