What Problem Does Copywriting Solve?

Yesterday, email subscriber Hiren asked…

What problem does copywriting solve?

Such a good question.

Why?

Because if you can’t answer it, you’ll struggle to land clients.

But…

Know how to answer this and you’ll be well on your way to earning thousands.

Just remember, when you learn how to solve bigger problems, you’ll make more money in. Money becomes easy to come by.

That’s capitalism 101.

On the surface level, the problem copywriting solves is quite simple.

Business owners have a common problem: they’re not making enough money.

Copywriting solves that problem.

How?

By writing persuasive sales copy that sells more products and services.

Bad copy = low sales.

Great copy = high sales.

A good product can sell itself. But that’s playing the game on hard mode. Copywriting is fuel on the fire. It can take average sales and double or triple them just by using the right combination of words.

Pretty crazy when you think about it, isn’t it?

But, do you want to know what the REAL problem copywriting solves is?

I bet you won’t guess it.

Here’s my answer…

The real problem copywriting solves ISN’T bad revenue.

It isn’t bad sales.

It isn’t bad marketing.

The real problem copywriting solves?

BAD COMMUNICATION.

That’s it.

Copywriting is persuasive writing intended to sell something. It’s salesmanship in print.

But at its core, great copywriting is just great communication. It’s all about the ability to translate an idea from one mind into another.

And business owners aren’t so great at communicating the ideas that make their products remarkable.

That’s where you come in as a copywriter.

You have the power to take misfires in communication…

And create perfect alignment and harmony between a brand and their true audience.

You are the connection between those two entities. And the better of a job you do at communicating the message behind the madness…

The more sales will naturally flow.

Which means the more you’ll get paid.

-Brandon “communication breakdown” Storey

P.S. If you’re still struggling to build an online business…

And you’ve been at it for a few months without results…

The problem isn’t that copywriting’s saturated.

You just need the right direction, the right roadmap, and the right mentor.

After earning over $550,000 online as a freelance copywriter (and helping 40+ new copywriters land their first client in 30 days)…

I’ve cracked the code on building up your business fast.

In less than 10 days, you can access that exact roadmap that’s brought me over half a million with my Six-Figure Copywriter Course.

Join the waitlist now to be the first to hear when it re-opens.