Top 3 Beginner Copywriting Mistakes 2025

I quit my job 6 years ago to write copy online.

Since then, I’ve written thousands of pieces of copy.

Want to know the biggest challenge I’ve noticed for new copywriters?

School taught us to write the wrong way.

And…

It’s causing copywriters to make a ton of mistakes that’s holding them back from turning this into a real money-making business.

Here are 3 copywriting mistakes you need to avoid if you want to improve your copy fast:

1. Your Writing Isn’t Dumb Enough (Write Like a 5th Grader)

The average person reads at a fifth-grade level.

This means if you start writing the way school taught you to, you’ll lose people.

Why?

Because how we learned how to write academically in school. We were taught to write at a grade 10-12 level. The bigger and fancier our words, the better, right?

Well, that doesn’t work with copywriting, ghostwriting, or any other kind of digital writing.

The reason?

If you confuse, you lose.

You don’t want to sound fancy or smart.

You want to sound CLEAR and RELATABLE.

Simple copy is money-making copy.

Not sure what your grade level is?

Use the Hemingway App (free tool online). Copy and paste your writing into it. It’ll tell you your grade level.

In most cases, you’ll need:

• Simple words

• Shorter words

• Shorter sentences

• Shorter paragraphs

Simple is always better.

(Btw I plugged this newsletter into Hemingway and it said it’s Grade 2 level, so that’s a win).

2. You Don’t Follow Frameworks

New copywriters are clueless.

They have no idea how to sell, and often don’t know where to start.

Don’t worry, it’s normal to feel that way. I was the same when I first started.

But…

Want to cure writer’s block when writing copy?

Use frameworks.

Here are my 3 favorites:

AIDA – Attention, Interest, Desire, Action

PPPP – Promise, Picture, Proof, Push

PAS – Problem, Agitate Solution

If you find yourself scratching your head wondering where to start, simply use one of these frameworks as an outline to guide your writing.

I think PAS is the easiest overall. Introduce a problem, agitate it by diving into the emotions of that problem, then offer a solution.

Easy.

3. They Don’t Write Conversationally

Want to know the biggest problem with “school writing”?

We were taught to write in the third person like robots.

Instead, you need to speak in the second person, like I’m doing with you right now.

What’s the “second person”?

It’s when you’re writing to ONE PERSON.

How do you know if you’re writing to one person?

When you’re using the words “you” and “your”.

Notice how I’m doing this with you right now?

How does it feel?

Pretty personal and conversational, right?

That’s how you want your copy to be.

You want people to feel like they’re talking directly to you.

It also helps you keep your focus on the reader – and what’s in it for them (WIIFM), one of the key principles of good copy.

By keeping the focus on the reader, you’ll keep them engaged all the way to your call to action, like I’m going to offer you now.

Remember to:

• Write at a 5th grade level

• Use copywriting frameworks

• Write conversationally

They may seem simple, but these 3 tactics will help you get ahead of 90% of new copywriters if you implement them every time you write.

-Brandon “I made all these mistakes before” Storey

P.S. Want to learn how to write client-ready copy in just 30 days?

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Why?

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It’s not going to teach you how to outreach.

It’s not going to teach you how to scale to six figures per year.

But…

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So if you’re:

• Tired of working for someone else in your 9 to 5

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• Unsure of what steps you should take

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