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The #1 Copywriting Formula That's Earned Me $600,000+

The #1 Copywriting Formula That's Earned Me $600,000+

Brandon Storey
June 12, 2025

Today, you’re going to learn how to use the PAS copywriting formula to:

Overcome writer’s block once and for all
Craft copy that lands you clients faster
Generate more sales for your clients
Make more money as a copywriter
Write your copy twice as fast

I’ll show you how it works — using this very email as an example you can swipe as a template.

Let’s begin!

P (Problem)

Do you ever find yourself struggling with writer’s block?

Not sure what you should write?

Dealing with blank page syndrome?

I’ve been there before (in fact, all copywriters have).

A (Agitate)

You’ve been there before:

You grab a cup of coffee.

You open up your Google Doc.

And then…

Nothing.

Absolutely nothing comes to mind.

Your mind goes blank.

And then it happens…

Grade school trauma flashback.

You’re taken back to your high school English class.

You’ve gotta write an essay.

And everyone around you is writing away with ease.

Meanwhile, you’re just staring at your page.

And your page is staring right back at you.

You’re sweating.

The clock is ticking.

Your teacher is now staring at you.

And you feel like you’re going to start hyperventilating.

But…

If you don’t solve writer’s block, you’re not just going to get a bad grade on your paper…

No…

Your copy will fall flat (if you even end up with any copy written down at all).

Worst case scenario?

You don’t just lose your client.

You also lose your financial security as the number in your bank account starts dropping.

S (Solution)

But…

What if I told you there’s a way to solve this?

What if you didn’t have to stay stuck staring at a blank page all day?

What if you could join the ranks of successful copywriters who cracked the code behind pumping out multiple high-performing pieces of copy in just a few hours?

Well, thankfully, you can.

How?

One 3 letter word: P, A, S.

PAS.

It’s a copywriting formula as old as time.

It stands for Problem, Agitate, Solution.

And it’s the easiest formula around.

How do you use it?

Next time you open up a Google Doc, start by writing those three words:

Problem
Agitate
Solution

Use them as an outline for your copy.

Then, instead of gazing in fear toward the top of an impossible copywriting mountain…

Simply tackle one foothill at a time:

Start by identifying the problem your reader is facing.
Next, agitate that problem by diving into the emotions behind it. Create real-life scenarios in their mind of what this problem looks, feels, and tastes like (and the consequences of what will happen if they don’t solve it).
Finally, present the solution to your reader’s problem. Show them how they can solve it today.

Easy.

Don’t try to take on an entire piece of copy at once.

Instead, break it up into bite-size pieces with PAS.

It simplifies the writing process (so you’re never confused at where to start).

It speeds up your writing (so you can pump out pieces twice as fast).

It helps your copy convert better (as it helps peel back the psychological layers needed for someone to be open to an offer).

So, try PAS today.

-Brandon “I love copy formulas” Storey

P.S. Still struggling to build your copywriting business up?

Let me know if any of these is you: