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Okay, I’ve got a quick copy lesson for you to level up your game.

And it all starts with Bubba Gump’s million-dollar product from under da seaaaa.

🦐 🦐 🦐 🦐 🦐 🦐 🦐 🦐 🦐

Tonight I was hunkering for something naughty.

I was STARVING after I finished my work day.

And for the most part, I try to eat healthy.

Smoothies in the morning (yes, with a boatload of spinach and wild blueberries)…

And most of the time some greens with whatever my wife’s cooking up for lunch and dinner.

But tonight, I let it alllllll slide.

I Wanted Something Big, Bad, and Hefty 😤 

So I bolted down my windy wooden staircase and sprinted to my big ole freezer.

And then, I opened up my frozen treasure chest to see what kind of scrumptious delicacies I could uncover…

Hmmmm….

What do we got in here?

Broccoli?

Nope.

Cauliflower?

Definitely not.

Spinach?

C’mon 😕 

There it is!

Shrimp, baby.

I’m in.

But, wait. These juicy Wild Argentine Frozen Shrimp need a carby sidekick.

Oh no…

There it is.

GARLIC BREAD.

I didn’t even flinch.

So, I threw the wild shrimp under one arm and my (and I’m not kidding) 2 foot garlic bread baguette under the other and I was off to the races.

15 minutes later and I created a travesty (and majesty) of a culinary creation: The Shrimp Roll Delight.

Guess Who Comes Creepin’ Up On Me…

So anyways…

I’m two minutes into mowing this thing down (and starting to shed both tears of joy and sadness that it’ll soon be over).

And my wife gets a whiff of my garlicy, seafood-lovin treat.

“Hey can I have some?” she yells from the kitchen sink around the corner.

“Yeah, Jenny, come get a taste of the goods!”

Well, another minute goes by and I’m about 2/3rds of the way through this buttery (and surely regretful) shrimp roll masterpiece.

“Jenny, you gonna come have a bite or not?”

“Yeah, yeah save me some.”

“Jenny if you don’t come get a bite now, it’s gonna be gone. I love you, but this thing’s gonna be completely cozied up in my belly in about 45 seconds.

Zooooooooommmm!

Heeeeere’s Jenny!

“Okay fine, fine, I’m coming, save me some!”

And she grabs that hunk of a shrimp roll out of my hands and chomps away.

Her eyes widen with delight as the shrimp juices and crunchy-on-the-outside-but-soft-on-the-inside garlic roll dance together like a sweet symphony.

It was everything she dreamed of and more.

And…

There.

There it is.

Did You Catch That?

Did you spot the copywriting lesson here?

Did you see where the magic happened?

Let’s go back in time 1 minute.

What was it that made Jenny finally drop what she was doing in the kitchen and run over to my delectable shrimp roll?

Like magic.

She appeared right before my very eyes.

And snatched that heavenly sandwich from my hands.

Why?

URGENCY

Urgency is one of the most powerful copywriting tools you can whip out to crank up the effectiveness of your copy.

It’s like magic.

Any time you can tap into urgency, DO IT.

But, two things:

1) Don’t Make It Up, Don’t Fake it, And Don’t Be Deceptive

It better be real urgency, otherwise your audience won’t believe you (or buy).

They’re smart. They’re not dumb. They’re your friend. And they can smell B.S. from a mile away.

Attach a real reason to your urgency. The more specific, the more believable. The more believable, the more sales.

I was really going to finish that sandwich. I did NOT care if Jenny was a minute late. It was going in my belly if she didn’t show up fast.

If you’re selling products in an ecom store, is there limited inventory? Are shipping carriers busier because it’s the holiday season so they should order their gift sooner to get it in time for Christmas?

If you’re selling coaching services, is there a start and end date for your client’s group coaching program?

Can you attach it to a well known holiday or specific time of year like Black Friday Cyber Monday? (Which is the case with my current Six-Figure Copywriter Course offer.)

Whatever it is, show it off! Tell people there’s a time limit.

And when it ends, close access! Don’t be the guy who tells people, “after popular demand, we extended the sale” — that’ll kill trust and leave a bad taste in your audience’s mouth. Plus, they won’t believe you next time you bring up any urgency. It loses its effect and diminishes your future copy.

And… the second thing:

2) Urgency Can’t Fix a Bad Product

Urgency isn’t the main ingredient in your persuasion cake.

It all starts with your flour, eggs, and sugar which is your product.

And, if that product sucks (and tastes like moldy bread), then it doesn’t matter how good your sprinkles are.

Nobody’s gonna eat it.

Not to mention, all the other goodies that make your cake scrumptious, fluffy, and delicious like vanilla, baking powder, icing, and that teeny, tiny pinch of salt to get that perfect zing.

That’s the bulk of your copy - driven by your headline, benefits, and CTA.

Urgency? That’s the Sprinkles on Your Cake

It’s a colorful confetti you add on top to draw people to your product.

So get your product right. Get your copy right.

Then drive urgency like the sprinkles on top.

Anyways, that’s enough shrimp roll and cake talk today.

I got something else you can snack on, though:

The Six-Figure Copywriter Course Is…
BACK for Black Friday!

And this is the last time you’ll be able to get it for the rest of the year.

(There’s urgency #1 for you)

So, if you’ve been looking to take your copywriting business to the next level…

But you’re struggling to know what to work on, how to land $1,000+ clients, and what to do when you do land a client (to keep them coming back every month)…

Look no further.

In the course, you’ll learn the 4-Phase Blueprint to get your first $5,000 month in 3-6 months:

Phase 1: Master Copywriting

Master the fundamentals, consumer psychology, core copy frameworks, and write emails and sales pages with me step-by-step).

Phase 2: Land Clients

Learn the exact Sniper Bomb Outreach System ~70% of my coaching students have used to land their first paid client within 30 days as a new copywriter).

Phase 3: Manage Clients

Once you land a client, learn how to price and package your services, onboard them, invoice, research, and overdeliver to keep them as a client.

Phase 4: Scale to Six Figures

Learn the 3 Rs: referrals, retention, and reviews to turn your first client into multiple clients, build a case study, lean into inbounds and become a client magnet to get to $10,000+ per month.

Everything You Need to Get
Your First $5,000 Month in 3-6 Months

The course comes jam-packed with 70+ video lessons, assignments, checklists, templates, and more to give you everything you need to build a $5,000-$10,000 freelance copywriting business fast (even if you’re brand new).

And…

You’ll get a boatload of bonuses when you purchase the course today (Over $749+ worth) including:

• The Six-Figure Copywriter Course Workbook ($149 value)

• Email Mastery 101 ($97 value)

• The $2 Billion Swipe File ($49 value)

• The Copy Optimizer Checklist ($37 value)

• Copy Breakdown Bundle ($47 value)

• 4 Q&A Recordings from Aug Group Coaching ($149 value)

• A few secret bonuses you’ll get once you’re inside the course ($284 value)

And…

The First 10 People Will Get a FREE Copy of
The Adweek Copywriting Handbook

In case you didn’t know, it’s the #1 copywriting book in the world.

And, I’ll ship it right to your front door.

But, only the first 10 people will get it.

(There’s urgency #2 for you)

Plus…

I’ve got 3 juicy Black Friday coaching offers as well (find them near the bottom of the page).

Anyways, about that urgency thing.

My Black Friday course and coaching offers are going away in 5 days.

I’m pulling them from the shelf on Tuesday December 2 at 11:59 pm EST.

(There’s urgency #3 for you)

GONE.

And…

This is the lowest price you’ll be able to get the course, so don’t delay.

The price is increasing by $100 after Black Friday Cyber Monday.

(There’s urgency #4 for you)

So, I’ll say this once (and only once):

If you don’t come get a bite of this shrimp roll now, it’s gonna be gone before you know it.

So come get a taste.

Brandon “the one shrimp roll that got away” Storey

P.S. Here are 3 reviews from a few copywriters who took the course to give you a sample of what’s to come…

So, what are you waiting for?

Do you really want to let another year slip away into the mundane?

Or are you going to close out 2024 strong?

(There’s urgency #5 for you)

Get The Six-Figure Copywriter now while you can.

P.P.S. The course comes with lifetime access (and all future updates) as well as a money-back guarantee, so there’s zero-risk on your part.