Purple cow copwriting

Author

Brandon Storey
September 24, 2025

Here’s one of the most important copywriting tips to kill the competition…

And make your copy convert like crazy:

Let me ask you a question…

It’s one you should always ask your client before writing their copy.

(And if they don’t know it, it’s your #1 job to research this until you discover it):

What can YOU say about your product, service, or brand that no one else can?

For Apple’s iPod, it was 1,000 songs in your pocket.

For Dominos, it was pizza at your front door in 30 minutes or it was free.

For my copywriting program?

Mine is the only one that gets ~70% of its students their first paid client in 30 days.

And the only one that includes a 365-day money back guarantee. No other copywriting program on earth that has those results or that guarantee.

For your client’s brand, it might be “we’re the longest-serving plumbers in the city at 40+ years.”

If you’re unsure, complete this line “We’re the only company that does X, Y, Z” or “Our product is the only product that does X, Y, Z.”

Is there credentials your client has that no one else has? Is there a unique guarantee or offer? What about customer or client results?

When in doubt, you can always rely on the founder story.

Your client is the only one who has that story, so tell it and you’ll sell more.

No matter what, always say what you can say… that no one else on earth can.

THAT is what makes your client a purple cow, a unicorn, and ultimately why someone will buy from you over a competitor.

Brandon “purple cow copywriter” Storey

P.S. Interested in speedrunning to your first client, hitting your first $5,000 month, and scaling to $10,000/month?

DM me the word “October” at your fav socials below:

P.P.S. My coaching is backed by a results-based guarantee: You get your first $5,000 month as a copywriter in 3-6 months or your money back (no other copywriting program on earth offers this).

Just 3 spots left in my upcoming October 1:1 coaching program.

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