One lead magnet, 3x the value

Quick tutorial

Hey, it’s Brandon.

Most copywriters think a lead magnet is one thing:

  • 10% off code

  • A pretty PDF

  • A simple checklist

In my new free course, I show you how to turn the same idea into three separate deliverables for your client:

  1. The Google Doc version (easy to edit, quick to ship)

  2. The branded PDF guide (built with Claude Code with a single prompt)

  3. A full custom GPT (powerful AI model) your client's audience can actually use

It’s the same content but in three formats.

Three ways your client can test what converts best.

And triple the value you can give your client (in the same amount of work).

This is how you walk into a discovery call and land a $2,000 retainer instead of a $500 one time project.

Brandon "triple threat" Storey

P.S. The custom GPT I show you how to build took me about 90 seconds to make. Your client will think you spent a week on it.

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