Yesterday, one of the biggest copywriting coaches of all time called me out.

I won’t say who (that’s not my style)…

But I’ll just say he’s the author of one of the most popular copywriting books of all time (it’s in my recommended top 10 list lol).

In fact, his copy book was one of the first I ever read as a new copywriter.

And, I’m not going to lie… it pained me a little to see him zero in on me and my post.

Reminded me of that video of Elon talking about how Neil Armstrong (one of his heroes) was attacking him for trying to commercialize spaceflight.

So, why legendary copy coach come after me?

He didn’t like my copy.

If you read yesterday’s email, I shared a win from my copywriting student, Effie. She landed her first copy client on her first outreach attempt (using my unique “Sniper Bomb” method).

It’s one of the most impressive success stories a student of mine has ever shared with me.

I would be a fool to keep such an inspiring story (and to be honest, JUICY social proof) hidden from my audience.

So, I took that same email and posted it onto social media.

And… what do you know…

A legendary copywriting coach emerges and comments that he doesn’t like it because it’s too braggy and boastful.

Perhaps it is.

Perhaps he’s right.

But, today, I’ll let you be the judge.

Here’s the email/post again. Reply to this email if you think he’s right or out to lunch :)

“Can you imagine sending your first-ever outreach attempt…

And getting a copywriting client?

A 100% conversion rate.

Well, if you’re my copywriting student, Effie, you don’t have to imagine that.

It’s your reality:

This morning I woke up to an email from Effie.

It read:

“Oh, you're gonna love this. I rogued and pitched her a quick welcome email she loved. Now I'm writing the welcome series.

MY FIRST SNIPER BOMB TURNED INTO A CLIENT. 100/100 shots landed. Amazing.

So thanks again Brandon!!! For being the greatest lighthouse in this freelance ocean.”

Effie landed her first copy client…

On her FIRST outreach.

How?

Because when you do the same thing everyone else does:

• Spamming 100s of lifeless cold DMs (that won’t get seen)

• Cold emailing the wrong prospects (who can’t afford to hire you)

• Using the same copy paste outreach templates (that everyone else is using)

You’re going to get the same results:

ZERO.

But…

When you learn how to write copy that converts…

AND you pair that with a simple outreach strategy jam-packed with proof…

You’ll win:

• My system doesn’t require months of copy training

• My system doesn’t require hopping on aggressive sales calls

• My system doesn’t require sending more than one outreach per day

If you follow my Sniper Bomb system, you’ll get your first client faster than any copywriter you know.

How do I know?

Because ~70% of the people who use this exact strategy get their first paid copy client within 30 days…

As beginners!

While you may not get your first client on your first attempt like Effie did this morning…

(I’ll admit, her results are not normal)

You can test my client-getting strategy against any strategy you’ve tried before (or can find) and I guarantee you’ll get better results.

If you’re done sitting around waiting for that copy cash to hit your bank account…

And you don’t want to spend another 3-6 months wondering why all these other people can build an online freedom business but you’re still stuck..

Then apply to my 1:1 coaching program today (reply with the word “July” now).

In my July copywriting mentorship, you’ll get 1:1 coaching calls with me, VIP DM support, and daily copywriting feedback…

All to help you fast-track your progress, build a $5,000-$10,000/month business, and get your dream life.

It doesn’t matter if you’re brand new to copywriting, you’re working on getting your first client, or you’re trying to break through that $1,000-$5,000/month range to hit $10k months.

Through my coaching program, I’ll help you every step of the way to speed past unnecessary failures and wasted months to get you to your goal.

I can only imagine how Effie’s feeling right now. One for one. Client landed.

Now picture you do the same this July with a six-figure copywriter by your side.

Reply to this email with the word “July” now if you want the last spot.

-Brandon “One outreach. One client” Storey

Only one spot left.

Doors close tonight.

Don’t delay.

⏰ “

So, what do you think?

Too much bragging and boasting?

Too little?

Something else missing?

I’ll be the first to admit my copy is far from perfect. And there’s probably some merit to his criticism, but you tell me what you think.

Reply to this email and let me know how you’d improve this piece of copy.

Brandon “At least the legend knows my name” Storey