My #1 mistake when outreaching as a beginner?

Almost exactly 7 years ago, I chose to become a copywriter.

January 2019.

6 weeks later, I landed my first client.

3 months after starting, I quit my job.

And by month 12 I was already making six figures per year.

In that first year, I tried basically every kind of client-getting method to land clients.

Some were good choices. Some were not so good.

Here’s the #1 mistake I made when outreaching as a beginner…

And how I’d do it all over again in 2026:

Brandon “skip over my mistakes” Storey

P.S. Hope you had a very MERRY Christmas yesterday! Here’s a little photo of my wife Jenny and our two little girls in their gingerbread jammies on Christmas eve.

And yes… I was also wearing matching PJs. Maybe I’ll show you a pic of me in mine tomorrow ;)