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I left you out, eeeek
Here's 25 copy secrets for you
Yesterday I shared a list of 25 juicy copywriting secrets on social media.
People liked it.
And then I realized…
I left you out.
So, here are some QUICK HIT copy tips.
Stick them on your wall. Screenshot them. Write them down. Study them. Practice them…
And watch as your copy transforms (along with your bank account).
Without further ado..
Here are…
25 copywriting secrets that’ll make you richer than your friends chasing a college degree:
1. Write for one person with one problem.
2. Always do in-depth research first.
3. Leverage formulas (i.e. PAS, AIDA, PPP).
4. Use open loops to keep people glued (i.e. in a few seconds, you’ll get two of the best FREE copy tools below).
5. Get ahead of 97% of writers by using numbers.
6. Add social proof (i.e. 500 happy customers, featured on Forbes, used by Bruce Lee).
7. Avoid complex words and jargon.
8. Don’t think about selling. Think about helping. It's the easiest way to sell more.
9. You can write about the features, just don't forget the benefits.
10. Your headline is your most important line of copy. Get it right.
11. Focus on desires: remove pain, make money, save time, get status, etc.
12. Find the #1 pain point (check competitor reviews, forums, Reddit for complaints).
13. Use storytelling as much as possible.
14. Don't forget to edit (but, let the copy marinate for a while first).
15. To edit, always read your copy out loud (after you’ve used Grammarly’s free tool).
16. Always use customer testimonials (They’ll sell your audience better than you can).
17. Use the word "you" more to personalize your copy.
18. Leverage the power of FREE whenever possible. It’s a juicy psychological trigger.
19. If you confuse, you lose.
20. Use your audience’s language in your writing (check testimonials).
21. Include urgency and scarcity (but give a real reason for it).
22. Ask questions to keep the reader engaged (and create micro-agreements).
23. Use a guarantee to reduce perceived risk.
24. Write at a 5th-grade level (try Hemingway App for free).
25. Always include a call to action (CTA).
Until next time…
Brandon "wait, Brandon, where’s your CTA?” Storey
P.S. My call to action is right here! I’m not gonna leave you in the dust.
So, I’ve got one spot left for May copywriting coaching.
To help you fast track to your first $5,000 month.
Reply with “May” if you’re interested in hearing more.
(With my coaching, you’ll get copy critiques from me, coaching calls, daily DM support, and FREE lifetime access to my copywriting course).
Last spot. We start next week.

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