How to research as a copywriter

Is research important as a copywriter?

That’s like asking if water is important to fish.

Here are 5 quick quotes from 5 copywriting legends.

I suggest you pay attention to what they have to say:

(They’ve generated hundreds of millions of dollars as copwriters)

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

-David Ogilvy

"You don’t write copy. You assemble it from research like a mosaic.”

-Eugene Schwartz

"The market is the ultimate proofreader. It tells you if your research was right."

-Gary Bencivenga

"The writer who understands how to influence minds does not guess. He studies. He proves."

-Claude Hopkins

"Each product has a unique personality and it is your job to find it."

-Joseph Sugarman

Okay, now that you’ve listened to some quick-hit wisdom from the legends about why you need to research as a copywriter..

The question is — how?

Most new copywriters are CLUELESS when it comes to conducting research.

So, I created a free mini course on how to research your target audience, your client's business/customers, the competition, and broad niche research to craft high-converting copy…

All essential to hitting $5,000+/month as a copywriter.

Watch it now:

-Brandon “why yes, I have another free course for you” Storey

P.S. Might be releasing a new paid course in May — to help you go from knowing absolutely nothing about copywriting to understand how to write high-converting copy… in just a few weeks. Stay tuned (and watch the research video above for now).