How AI gave me a 50% boost in conversions (new video)

The world just changed.

13 days ago, Anthropic released Opus 4.6 for Claude.

A brand new AI model.

And for the first time in history, an AI helped build itself.

This is the biggest shift that’s taken place since ChatGPT was first released in late 2022.

So, I had to test out the new model for myself. And my Valentine's Day flash sale last week was the perfect starting point.

The short version: I used Opus 4.6 throughout my entire workflow for the promo. Headlines, emails, graphics, copy feedback: all of it.

The biggest result? I A/B tested an AI-generated headline against my own on the sales page. The AI version converted 50% better.

If that held over 1,000 visits/month, that's an extra ~$30k/year from a single headline change.

But it wasn't all wins. AI slightly lost to me on email subject lines. And Anthropic throttled me after just 1-2 hours of use and basically told me to pay more. So there's that.

In the video I break down the full process: what worked, what didn't, and exactly how I used it:

• The headline A/B test that boosted conversions 50%

• Email subject lines: where AI fell short

• Using Opus 4.6 as a copy coach to review my emails

• Creating graphics in seconds

• Repurposing copy across platforms

If you're not experimenting with AI in your copywriting workflow yet, this is a good starting point. And if you are, you'll probably pick up a few things you haven't tried.

Watch the full breakdown here:

Brandon “the AI copywriting era is here”

P.S. This is the direction I'm heading with some of my content going forward: real use cases of AI as a copywriter to help you write better, save time, and earn more as a copywriter.

If you want to see more AI copywriting breakdowns like this to stay ahead of the AI curve, stick around.