Hot take:

Here’s a hot take…

And I’ll probably be persecuted for copywriting blasphemy for this one…

Most copywriters think the secret to earning $100,000+ per year is to be super creative, persuasive, and to always know how to come up with the next "big idea."

My take?

That’s a bunch of B.S.

The copywriters I know who earn the most aren’t MASTERS of persuasion.

They aren’t extremely creative.

And they aren’t always coming up with the next Don Draper tagline that’s ready to woo woo millions of customers.

Most six-figure copywriters I know understand that copywriting isn’t all about knowing how to dazzle your readers with extra flash and pizzazz.

It’s not all about psychology hacks and tactics.

Those are all the bells and whistles that can spice up your writing.

To take your copy from great to amazing.

But guess what, you don’t need to be amazing, creative, or super unique to succeed as a copywriter.

Why?

Because great copywriting isn’t about flash and tactics.

It’s just about clear communication.

If you know how to be clear in your copy…

You’ll be able to hit $5,000-$10,000/month over and over again.

Talking with new copywriters day in and day out…

It seems like the majority feel this extra sense of pressure to overperform.

To be Don Draper.

To be the next Gary Halbert.

To meet this standard of uniqueness that’s overhyped.

To be able to “sell anything to anyone at anytime” or you’re a loser.

But in reality?

If you know how to just communicate an idea without being super confusing…

You’re going to make a LOT of money as a freelance copywriter.

I would rather you be a “boring” but CLEAR copywriter…

…Than try to be a “creative” but CONFUSING copywriter.

So today, take the pressure off yourself.

Sure, you should study copy, consumer psychology, and persuasion.

This isn’t a free pass to put in less effort.

Instead, it is a free pass to take the pressure off.

And focus on the fundamentals of copy.

Showing people how and why a product or service is going to transform their life.

That’s all that copy is.

And when you know how to do that… and do it over and over again…

You’ll hit that $10k month you’ve been aiming for (over and over again).

-Brandon “clear is better than creative” Storey

P.S. Here’s me attempting to be clear about an offer for you: my upcoming group coaching program, The Six-Figure Copy Mastermind.

On April 2, I’m taking on five new copywriters through a one-month copywriting intensive. We start in 2 weeks, but you can save your spot today.

The goal is to fast track you to your first $5,000 month as a freelance copywriter (even if you’re brand new, never written copy before, or don’t know where to begin).

Reply to this email with the word “April” if you’re interested in hearing more.

Here’s what you'll get access to when you save your spot today:

• Weekly 90-minute group coaching calls with a Q&A ($500 value)

• 15 copy critique feedback videos from Brandon to get custom feedback from a copywriter who’s earned over $570,000 ($450 value)

• Ongoing support in a daily group chat ($250 value)

• Custom-tailored feedback to reach your goals faster ($1,500 value)

Oh… and not to mention… when you save your spot today, you’ll also get instant lifetime access to…

The Six-Figure Copywriter Course ($347 value)… which isn’t currently available for standalone purchase.

So, why join the Mastermind?

You get to go through The Six-Figure Copywriter course together with Brandon and a tight-knit cohort to speed up your progress to land your first client (and beyond).

And you get complete access to my 6 years experience as someone who:

• Earned over $570,000 with freelance copywriting

• Generated over $1 million in email revenue

• Quit my job just 3 months after starting

• Retired my wife one year after starting

• Makes six figures/year in 4 hours/day

And, I’ve now helped over 40+ new copywriters land their first clients in one month.

Without spending months learning copywriting to be ready.

Without spamming hundreds of cold emails/DMs.

Without hopping on aggressive sales calls.

Like J, who emailed me this:

By the way, J’s not even a native English speaker.

Imagine getting your first $3,750 in 45 days like J did after going through my program.

In the Six-Figure Copy Mastermind, you get custom-tailored help, so you’re not left in the dark about how to truly build this business up to six figures per year.

I’ll be right there with you, coaching you, critiquing your copy, and holding your hand as we land you clients fast. Plus, while others struggle to build their business, you’ll get all your questions answered to save you 6-12 months on the journey up.

So, how can you get in?

You can lock in your spot for our April 2 start date for an investment of just $449 USD today.

Then, pay $449 next month.

But…

There are only a few spots left. And doors close soon.

I don’t expect these spots to be available for long.

Plus.. as an added bonus…

Anyone who joins this cohort will get a free 1-hr 1:1 coaching call to launch you out after you for the mastermind and set you up for success (I normally charge $250 for this).

Reply with “April” if you’re interested in joining the April mastermind.

P.P.S. Don’t just take my word for it. Here are some results from my copywriting students:

If you’re ready for a life change… and you’re interested in hearing more about my group coaching program, reply to this email with the word “April” now.