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FREE-Step Formula To Land Paid Clients

FREE-Step Formula To Land Paid Clients

It's also the least scary way to pitch.

Brandon Storey
February 05, 2024

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Everyone wants the secret formula.

Everyone wants the easy path.

Everyone wants wealth now.

Well, here it is.

Before I dive into the exact strategy…

I just want you to understand…

I was just like you at one point.

In 2018 I worked at a 9 to 5.

And dreamed of making money online one day.

So, I dove head-first into copywriting in January 2019.

But, it was so confusing.

When I first started writing, I was overwhelmed by differing opinions, fragmented pieces of information, and choices on what to do.

Information overload, analysis paralysis, and self-doubt were the norm.

It’s hard to believe it’s possible at times when you’re doing something you’ve never done before.

Making my first dollar online in February 2019 changed my life.

It took the blinders off my eyes.

It showed me this thing was real.

Even though my first client paid me $15 for an article, I didn’t see $15.

I saw $150, $1,500, $15,000, $150,000, and even $1,500,000.

I saw the potential.

I saw what it meant.

People always give me a hard time for how I got my first client.

“Fiverr sucks.”

“That’s too cheap.”

“That’s basically free work.”

You know what?

Free or cheap work is the fastest way to land clients.

Below, you’re going to learn the FREE-Step Formula you can use to land paid clients fast.

And yes, free work is involved.

If that scares you, feel free to stay trapped in your 9 to 5.

No one’s going to force you out of it.

But, I can show you the path out.

I can show you there’s another way.

But… you can’t just wait for clients to come to you.

They won’t.

You need to get proactive.

And… You need to use the right strategy:

The Free-to-Paid Method

Here’s the money maker.

It’s the fastest way to land clients.

It’s the easiest way to land clients.

It’s the least scary way to land clients.

And you don’t need to cold DM or hard sell anyone.

Here’s how it works:

You start targeting potential clients in your niche.

Let’s say your niche is fitness.

And, let’s say you’re hunting for them on X.

Go make a list of ideal clients (check that they’re actually bringing in revenue by researching their site).

Then, like their posts, comment on them, follow them, and open up a conversation in their DMs.

DON’T PITCH.

DON’T.

Just be a human.

And connect with them.

Then, go back to their website and take a look at their copy.

If you’re a landing page specialist, look at their landing page.

How would you improve it?

How could you make it better?

How can it generate more leads or sales?

Write down everything you can think of.

This is a landing page audit.

Now, you have 5-10 tips to improve it.

Maybe it needs:

Better headline
Better offer
Clear call to action
More proof
More white space as the text is hard to read

Now, rewrite that landing page.

Open up Google Docs.

Or use the sneaky “hack” that I talk about in my free ebook in Module 3: Discover Your Angle.

With that sneaky hack you can edit someone’s copy directly on their website so it’s all pretty and presentable.

Now, DM your warm lead.

This is a warm lead now that you’ve opened a conversation already.

Get in the DMs and let them know you love their website, their business, and their mission, and want to help them out. You noticed a few areas they could optimize their landing page for better conversions.

Tell them all the tips right in the DM. Don’t put it behind a Google Doc.

Then, give them the Google Doc with the new landing page draft.

And say, “I actually updated your landing page for you with all the suggested optimization for free. Enjoy!”

And hit “send.”

Now, you wait.

Wait 2-3 days.

If no reply, ask them, “How’s the landing page? What do you think? :) “

Scenario 1:

If they don't reply, or they reply and don’t want it, don’t worry, you didn’t waste your time.

Now you have a portfolio piece (just remove the company name/logo).

And you got experience working on a real project.

You’re 1% better now.

Scenario 2:

They reply and say “Wow, thank you so much. This is great. I’d love to hire you but I just can’t afford a copywriter right now. Is there anything I can do to help you out?”

Ask to use it as a portfolio piece (with their information on it).
Ask for a testimonial.
Ask for referrals.

If your work is good, this person will likely want to help you out now since you did something awesome for them for free.

A single referral from this person could lead to a paid client quickly.

Scenario 3:

This is the best-case scenario: they reply and love it. And they say, “Wow can I hire you to do x, y, z for my brand? I actually could use a writer and this is great!”

Boom. You just got hired.

Because you took the risk off the client by doing the work upfront for free.

How do I know this strategy works?

Because this is exactly what I did with my 1:1 mentorship student last month, Chase.

He reached out to a guy in his niche.

He shmoozed him up, and started a conversation in the DMs.

And then updated his landing page.

I helped Chase optimize the landing page during one of our hour-long mentorship calls.

Chase gave it to the guy and he loved it.

He hired Chase immediately.

This was after Chase had spent months learning copy and improving but just struggling to land a client.

He did it in the fourth week of the mentorship.