Clients don't care about your writing

Hey, it’s Brandon here.

I need to tell you something that might sting a little.

Your clients don't care about your writing.

You’re not a writer.

They don't care about your grammar.

You’re not an academic.

They don't care about your vocabulary.

You’re not here to get an A+ on an essay.

What they care about is this…

"Can this person actually make me more money?"

That's it. That's the entire hiring criteria.

You are not a writer. You are an investment vehicle. And hopefully a good one.

I see new copywriters obsess over the wrong things all the time. They spend weeks perfecting a portfolio piece nobody asked for. They study headline formulas until their eyes bleed. They agonize over whether to use a period or an ellipsis… (an ellipsis is the 3 little dots there)

Meanwhile, the copywriter who actually gets hired?

They walked into the conversation and said something like:

"I looked at your welcome email sequence. Your open rates are probably dropping off after email two because there's no curiosity hook pulling them into the next one. Here's what I'd test instead."

See the difference?

One person is a writer.

The other is someone who understands the client's business and can move the needle on their revenue.

This is the shift that changed everything for me early on. I stopped positioning myself as a copywriter or content writer and started showing up as a business growth partner who just happens to write.

That means understanding:

• Their goals

• Their funnel

• Their pain points

• What keeps their customers up at night

• What language those customers actually use

• What it takes to attract, nurture, and convert those customers

Every $1,000-$8,300/month deal I’ve ever closed started with speaking my clients’ language:

BUSINESS.

They don’t speak the language of writing. They speak the language of business.

If you can speak to a business owner directly about how you can help them grow their business, you’re in. Your writing mind isn’t the leader here. It’s your business brain.

That's what gets you hired. That's what gets you retained at $1,500, $2,000, $5,000+/month.

Inside the Six-Figure Copy Academy, this is one of the first things we drill into you. How to research, how to position yourself as a revenue driver (not just a word person), and how to show up to client conversations with so much insight they'd feel stupid not hiring you.

If you've been stuck thinking you need to get better at writing before you start landing clients, you've got it backwards.

You need to get better at understanding businesses.

Join the Academy here and start learning the skill that actually gets you paid.

Brandon “become a good ROI investment to them” Storey

P.S. The Academy comes with a ironclad guarantee: you’ll get your first client in 90 days or you get your money back.