4 Reasons You Haven't Landed a Client Yet

Six years ago (almost to the day)…

I landed my very first client.

I wrote two $15 blog posts.

It wasn’t much.

But… it was the start of an incredible journey to a six-figure online business.

Since then, I’ve made over $550,000 with the written word. And I’ve landed clients using almost every method imaginable.

But, what seems normal to me now seems to be the biggest challenge for most new writers: Landing copywriting clients in 2025.

Everyone’s taught outdated strategies, they’re told to skip crucial steps, and then they wind up with ZERO copywriting earnings.

So, in this email, I’ve summed up the four biggest roadblocks to landing your first client.

Avoid these mistakes at all costs (if you want to get to $5,000-$10,000/month):

#1 You’re Not Writing & Learning Daily

If writing is a way for you to express yourself…

Or find clarity…

Then, do whatever you want!

But… If you want other people to give you money in exchange for the words you write…

You need to be good.

Really good.

It doesn’t matter how badly you want to make money as a writer.

If you’re just watching free content all day or you write two short form tweets per day, you’re simply not doing enough.

And no, you can’t just write 2 hours one day, take a break for the next 5 days, and then restart.

It doesn’t work like that.

You need to practice your craft.

Every

Single

Day.

When I first started learning how to write in January 2019, I was seriously committed.

I cut out hanging out with friends, watching Netflix, playing video games, and a long night’s sleep (for a season).

In their place, I wrote and consumed knowledge like crazy.

Every morning (before my 12 hour day job), I would wake up at 5 am and write for 30-60 minutes.

On the way to work, I’d listen to business podcasts.

After work, I’d handwrite sales letters.

Then I’d read copywriting books and take courses.

I invested over $5,000 in my copy education in year one alone. And constantly leveled up my writing skills by learning from those who had gone before me.

So…

If you want other people to hand their money over to you for your writing…

You need to be good.

If you try landing clients without getting your skills up to speed — you’ll be spinning your wheels but going nowhere.

#2 You Think You’re a Writer

Want to get paid to write?

Stop thinking of yourself as a writer.

Instead, think of yourself as a marketer or business growth specialist.

Your job isn’t to write words.

Instead, your job as is to:

• Generate traffic

• Grow an audience

• Convert prospects into leads

• Turn those leads into paying customers

• Nurture existing customers to keep them coming back forever

Let me repeat this because it’s important:

Your job is to GROW BUSINESSES.

You are not a writer.

You are a marketer.

Writing just happens to be the vehicle you use to grow businesses.

The more you understand this, the easier it will be to excel in your craft…

And land clients.

Business owners don’t wake up every day wishing they had a writer in their life.

They wake up every day wondering how they can generate more revenue in their business and increase profits.

They want more M-O-N-E-Y.

The better you are at growing businesses with your copywriting, the easier it is to land clients consistently.

It’s how I’ve been able to do this full-time for 6 years while fully supporting my wife and kids… and working an average of 4 hours per day.

#3 You Haven’t Niched Down & Specialized

Don’t be a generalist copywriter.

If you tell people that you do every type of copy under the sun...

Nobody will hire you.

Don’t send prospects a Google Drive full of 15 random samples.

They won’t like it.

Why?

Because you aren’t a master of anything.

Instead, you’re Bob the Generalist.

And he never gets hired.

One day, Bob the Generalist pitches a fitness coach who needs blogs.

So, he shows him a portfolio full of finance, business, AI, and cat copywriting samples.

Plus, Bob’s showing off landing pages, emails, blogs, ads, and more.

Well, Blog Post Billy shows up – the specialist. When Billy pitches this fitness coach who needs blogs, guess what Billy shows him?

15 fitness blog posts.

Guess who’s getting hired?

Generalist Bob?

Or Blog Post Billy?

If you guessed Billy, you’re right.

When I first started writing, I quickly specialized in SEO blog writing. And, I niched down into business and marketing topics.

I specialized and niched down quickly.

This helped me land clients way faster – I got my first one in 6 weeks (and my second and third a few days after that).

Why?

Because I was Blog Post Billy!

Writers are scared to specialize because they think they’re limiting their options.

Guess what happens, though?

When you get hired as a specialist, the business owner often asks you to do other types of copy too.

Pick a specialty:

• Ads

• Blogs

• Emails

• Web copy

• Lead Magnets

• X Ghostwriting

• Landing Pages

• YouTube Scripts

And pick a niche!

The top 3 broad niches to go into are:

• Health

• Wealth

• Relationships

From there, pick a sub-niche.

Then, own that lane.

#4 You’re Asking Before Giving

Want to make money as a writer?

Work for free.

You’re probably wondering, ‘Why would I work for free? I’m trying to quit my 9 to 5 here!’

Listen…

You know Alex Hormozi?

The $100 Million Dollar man?

In his first business as a fitness coach, he took 5 people on and coached them for free for 12 weeks.

FOR FREE.

At the end of the twelve weeks, he asked them if they wanted to continue; they had to start paying.

All five said yes, and he instantly made a full-time income.

When he founded his gym growth company, Gym Launch…

He did the same thing.

He would run different gym owner’s Facebook ads for 30 days for free (on his dime). If they liked it, they could begin paying him to keep running the ads.

If the $100 million dollar man started by offering free work…

Then you should too.

Especially since you can easily apply this strategy to your writing business.

How do I know that?

Because it’s what’s getting ~70% of my copywriting students their first paid client within one month.

For example: Chase DiMonda.

I coached a fella named Chase.

This guy:

Handsome fellow, right?

Well, he’s also a good copywriter.

He was learning copy for a few months.

But, he had a problem:

He just couldn’t figure out how to land a client.

So, I worked side-by-side with him and made it happen.

In our 4th week of coaching, he landed his first copywriting client.

How?

By offering free work upfront.

Here’s exactly what we did:

1. Niched down to fitness

2. Reached out to fitness coaches on X

3. Followed, liked, commented, and DM’d them

No, he didn’t pitch anything yet (as surprising as that sounds).

4. Then, once his prospect replied, it was game on.

5. Chase looked at his website and saw his landing page could use some work.

6. So, Chase updated it (without asking the guy first).

7. Then, Chase and I hopped on a coaching call, and I helped Chase optimize the landing page.

8. Then, he DM’d the guy with tips on how he could improve his landing page (and sent the new landing page over).

And no, as surprising as it sounds, Chase STILL did not ask for anything.

Shocker, right?

He just gave generously.

Next thing you know, this guy messages Chase back...

With a voice message!

“Hey Chase. Wow.. Thank you so much… this makes so much sense — the tips you wrote down here. This landing page is awesome. Thank you man, I don’t know what to say…”

Chase landed the client.

Then, he did:

• His web copy

• His lead magnet

• His lead magnet landing page

• His five-day welcome email series

And got him on retainer for weekly emails.

Chase turned FREE into PAID quickly.

Why?

He offered value upfront.

And took all the risk off the client.

The client didn’t risk his money on a new copywriter.

The client didn’t risk his time with a new copywriter.

Chase took the bull by the horns and skipped the hardest step:

Landing a client.

He made this guy his client without him knowing it…

For FREE.

Rather than spamming, “Hey bro, If I could guarantee you 2-3x the revenue…” in the cold DMs…

Chase provided value up front, with tons of tips and a brand new landing page.

To Recap:

• Write copy and learn every day

• Learn the kind of writing to grow businesses

• Niche down and specialize to own your own lane

• Start giving free value upfront to prospective clients

Follow these four tips.

And if your work is good…

And you’re consistent…

You’ll land a paid client faster than every new copywriter around you.

-Brandon “Blog Post Billy” Storey

P.S. Only 2 Spots Left in February Group Coaching

My 1:1 paid mentorship program is closed for this month (all spots were filled).

And my group coaching spots are filling up fast as well (only 2/5 spots left).

What’s my group coaching going to do for you?

Help you fast-track to your first $5,000 month as a freelance copywriter, shaving 6-12 months off in the process.

How?

• Weekly group calls (to answer all your questions)

• Daily support in a group chat (to keep you accountable to your goals)

• 15 copy critiques (I’ll send you copy optimization tips via Loom videos)

Oh… and one more thing…

You know how my Six-Figure Copywriter Course is now closed to the public?

And won’t be re-opening for a few months?

Well, as a bonus… Anyone who joins my February coaching is going to get lifetime access to the $347 course for FREE.

So you can land your first paid client in 30 days…

Even as a brand new copywriter.

Without cold DMs, aggressive sales calls, or needing a portfolio.

Just like Chase did.

Just like Maiia did.

Just like Jite did.

Just like Davide did.

Just like Ja did.

And many, many more.

Reply to this email with “February coaching” if you’re interested in one of the last two spots.