3 ways to start any piece of copy

Are you a new copywriter…

And you’re still struggling to write that FIRST line of copy?

Well… your problem is about to be solved in 30 seconds.

So I sent you an email 2 days ago.

Showed you how to overcome blank page syndrome with a proven hook.

Even did a video on it.

But, people were asking questions about it - how to practically apply it.

So here’s a mini lesson.

Next time you write copy (whether for practice, for a prospect sample, or for a client)…

Do this.

Open your copy with the CALLOUT hook.

There are 3 main ways I do this:

#1: Call out the audience by their identity/group name:

“Are you a new copywriter?”

“Are you a single mom in your 20s?”

“Are you a university student in Alabama?”

“Are you a busy dad working 50+ hours per week?”

“Are you a grandma with joint pain?”

You literally say “Are you a ___________?” and just fill in the blank with the GROUP they identify with.

I did this hook at the beginning of this email.

#2: Call out the problem your audience faces:

“Are you struggling to write that FIRST line of copy?”

“Are you clueless when it comes to landing clients?”

“Are you stuck in a dead end job you HATE?”

“Are you embarrassed at how much weight you’ve put on?”

“Do you have trouble falling asleep at night?”

#3: Call out the desire they have:

“Want to make $10,000/month from your laptop?”

“Want to create a 4-hour workday… from anywhere in the world?”

“Want to convince the boy/girl of your dreams to go on a date with you?”

“Want the body of a 20-year old athlete… even in your 50s?”

“Do you want to sleep better at night?”

—

I even like to use #1 and add on #2 or #3.

I did a #1 + #2 combo in this email:

#1: Are you a new copywriter…

#2: And you’re still struggling to write that FIRST line of copy?

It’s a simple way to dive into PAS (problem agitate solution).

So you can easily follow this format:

CALLOUT #1 + Problem + Agitate + Solution.

And your copy will practically write itself.

Try it in your next piece of copy.

Here’s that video again: Watch it to see a few more real-life examples of copy that used this hook (and generated millions in revenue $$$).

-Brandon “solve writer’s block instantly” Storey